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Brave Browser has all that build in, and Firefox is heading there with tracking ads now automatically blocked in private browsing windows, but those browsers ha

Brave Browser has all that build in, and Firefox is heading there with tracking ads now automatically blocked in private browsing windows, but those browsers have the user's back - I imagine Chrome has Google's back and Google is about advertising. Brave is promising a way for users to microtip sites they visit automatically, to make up for the lost ad revenue, so that will be an interesting experiment. Browsers need this stuff built in pronto, because non-tech people have no chance of knowing the 4 or so plugins you currently need to install to browse safely.

lucb1e 10y ago
Opera and K-Meleon also have it built in. Like you said, browsers not in advertiser's pockets.
- rplnt 10y ago
  They are of course. Which is why Opera's built-in ad blocker display's Google's ads by default. So the advertisers that pay browser vendors actually benefit.