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Yeah, it's the people selling ad space that lose revenue, not the people buying it to show their ads. The system seems a bit self-destructive at the moment. A
by panic 10y ago
Yeah, it's the people selling ad space that lose revenue, not the people buying it to show their ads. The system seems a bit self-destructive at the moment. Ad-space buyers keep making more obnoxious ads, raising click rates at the expense of the people trying to use the site. The users get fed up and install ad blockers, which harms the sites but not the ad networks. The sites themselves are squeezed in the middle, without much leverage to stop either obnoxious ads or people from blocking them.
- camikazeg 10y agoIt seems that a simple solution would be to cut out the ad networks. If the New York Times or The Economist just serve the ads themselves, rather than using a third party network wouldn't the ad blockers be unable to distinguish them from other content? Sure they lose targeting, but physical media has existed for years based on ad revenue from companies that paid them directly for advertising. Even the tiniest local and university newspapers have gotten by with free distribution and paid ads for as long as I can remember.