The thing is Sports is the key! Cable and Network television exists almost entirely due to revenue generated from Sports Viewers. Seriously, like the majority o

The thing is Sports is the key! Cable and Network television exists almost entirely due to revenue generated from Sports Viewers. Seriously, like the majority of your cable bill is used to pay for licensing to air live games. Cable is the only way for people to legally watch the majority of NBA and NFL games (in HD). We are making stride with stuff like NFL Sunday Ticket, but honestly those services still aren't great. When current license agreements end Netflix (and by extension Amazon, Hulu and whoever else) should back up a dump truck full of money to league offices and offer whatever terms they want. In the game of Internet TV you get sports and you win. It's as simple as that. I don't believe that any of these networks competing services will ever take off because fragmentation is bad for consumers and they know it. Bundling is hugely important in this market. No one is going to be willing to pay $10 a month for a streaming service for every Network that decides it needs it's own. Sure a lot of people will be willing to pay for more than one but certainly not enough for all or even a lot of networks to go this route. HBO can survive that way but does NBC for instance have any show compelling enough to spend $10 for it separate from other networks shows.