> I think this is a very common refrain in small startups. If the business side can't sell it, it must be that the product isn't good enough yet. Correct, but

> I think this is a very common refrain in small startups. If the business side can't sell it, it must be that the product isn't good enough yet. Correct, but fwiw, and speaking as a techie/marketer/sales I've more often than not seen this happen when the techie founder is not involved in the sales process at all, so methinks the blame is largely shared between the founders - you can't just blame the sales if whoever might be able to say "hey this is super complex, are you sure you need it now?" is not around during the discussion.