3 ms·
It's consistent with the iPad's central concept: it's about simple, zero-hassle access to media, online or stored. It has to be much more hassle-free than a lap
by fab13n 17y ago
It's consistent with the iPad's central concept: it's about simple, zero-hassle access to media, online or stored. It has to be much more hassle-free than a laptop, to justify its purchase and create the niche netbooks tried and failed to create and occupy (1).
Zero config, zero user-serviceable hardware, dramatic restrictions on applications' ability to behave puzzlingly, almost-zero connectors: it's just a "magic" window on your media, marketed for the 80% of non-geeks who just wish to forget the hardware.
(1) netbooks might have been a success, but not in the niche they originally targeted.
- fnid2 17y agoDo you really think it's less hassle to package up your ipad, put it in the mail, wait days for a new one to return and then unpack the ipad and reinstall all your stuff, than to simply replace a battery?
- BigZaphod 17y agoIt's not that hard. If the process works at all like how they handle warranty issues, then they send you the replacement before you send your device to them. This means you have use of your old device in the meantime (assuming it isn't entirely dead). When the package arrives, you take the new one out of the box and put the old one into it and slap on the prepaid sticker and drop it in the mail. Sync the new device with iTunes and you're done - everything is right back where it was on the device. It's just about the same level of difficulty as ordering a replacement battery and waiting for it to arrive - except they also take back the old battery and recycle it for you. If you live near an Apple store, it's even easier because you should be able to just go there and swap the device immediately without messing around with shipping.
- fab13n 17y agoMost people aren't afraid of postal services, whereas many get totally frightened by the idea of servicing a computer-like thingie, software or hardware. Those computer-unenthousiasts are iPad's primary target; besides, they probably represent a bigger and easier market than geeks.