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IIRC I have seen this discussed here on HN, someone had A/B tested their automated thanks-for-signing-up response mails "from the CEO" and found a significant i
by reitanqild 10y ago
IIRC I have seen this discussed here on HN, someone had A/B tested their automated thanks-for-signing-up response mails "from the CEO" and found a significant improvemed response rate when they included one small speling mistake in the Subject.
- Domenic_S 10y ago> improvemed Are you A/B testing us?
- reitanqild 10y agoYou bwt :-)
- rahimnathwani 10y ago'speling mistake'?
- notahacker 10y agopretty sure that mailing list email body copy with the slightly awkward formatting a CEO might use for general correspondence will tend to outperform a neat obviously-a-mailshot-created-by-marketing HTML template when it comes to generating many types of response as well.
- ovt 10y agoPossibly it depends upon the audience. Another possibility is that someone makes an error and then claims it was intentional testing.