While I can't say for sure in this case, there are plenty of examples where ads are dumbed down because otherwise they don't appeal to the target market. Besid

While I can't say for sure in this case, there are plenty of examples where ads are dumbed down because otherwise they don't appeal to the target market. Besides, if your target is dumb/gullible people, why take the risk of wasting a click on a smart person who you won't convert anyway?