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I'm currently writing something to be published on leanpub. How do you take care of marketing/promotion? Do you just leave it to sell or do something more proac
by louisharwood 10y ago
I'm currently writing something to be published on leanpub. How do you take care of marketing/promotion? Do you just leave it to sell or do something more proactive?
- shireboy 10y agoTo market, I make comments on HackerNews mentioning it as an aside ;) Seriously, marketing is the hardest part for me. I feel like I have something worthwhile that has helped 1500+ people learn Trello, but marketing and self-promotion is not something that comes natural to me. I will say, my first sale happened by accident via the platform. I accidentally hit publish, and was surprised when I got my first sale before I even knew I was selling anything ;) Since then, I've put on Google Analytics so I can see my traffic sources. The top referral sources are: - Direct and Organic Search. I wish I could figure out how to understand those a bit more... - A card on the official Trello Resources Board. I got up the nerve to "just ask" and they put me there. - Some comments/articles on Lifehacker. I commented and link to the site, and they've referenced a few of my template boards (which link to the site). - Reddit/HackerNews. I don't want to be spammy, but if it's relevant I will link to the site like what I did here. - My own blog and trellodojo.info. I've had a longtime personal nerd-blog and am trying out trellodojo.info as a dedicated "niche site". I plan to do some other products out of there. So, yes, their promotion does help, but I do see spikes when I actively market.