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If you reject De Beers why would you still choose to buy a diamond to your fiancee? De Beers were the ones that completely made up the diamond engagement ring b
by ajnin 10y ago
If you reject De Beers why would you still choose to buy a diamond to your fiancee? De Beers were the ones that completely made up the diamond engagement ring business through advertising. It didn't exist before them.
A diamond ring doesn't exactly scream 'anti-consumerism' either, it has practically no use and is valued only because it is expensive. To me it says 'look how important money is in my life'.
- dagw 10y agoDe Beers were the ones that completely made up the diamond engagement ring business through advertising. It didn't exist before them. De Beers were the ones that completely made up the diamond engagement ring business I don't think that's true. My grandmother's engagement ring for example was diamond and that was before the whole DeBeers thing started. What De Beers did do was move diamond from being just one of many possible options to being that only possible option for an engagement ring.