3 ms·
Commerce 2.0?
- kerringtonx 17y agoInteresting read. Curious to see what will emerge
- Judson 17y agoIts these kinds of posts that encourage me to get my startup to market, quick.
- ohashi 17y agoI think it doesn't give enough credit to Amazon et al who have done a fanatical job in making their businesses awesome.
- tbgvi 17y agoI recently read the book Groundswell and it had me putting in a lot of thought about the social aspects of e-commerce. I'd definitely recommend it. I've done some e-commerce consulting projects and in the end it always turns to a discussion about "best practices". There's always the meeting with a client about something where the bottom line ends up being "Well... how does Amazon do it? They've invested a lot so they're probably doing it the right way". Then they get their SEO people involved, and they put in their "best practices" 2 cents. And then it's the expert on conversion rates, and on and on until the site is just like everything else. But it's following best practices! There has to be a better way, but with money at stake I think people are less likely to try something radically different than what's already working.
- steveplace 17y agoSo the question is who will the YouTube, Facebook, and Twitter of commerce be? It might be facebook. fbConnect + fbCredits = social buying. Both of these exist but have yet to be combined.