At least in the UK that's not true any more. Both Aldi and Lidl have moved out of bottom end discount and now also have premium lines too. So now for many lin

At least in the UK that's not true any more. Both Aldi and Lidl have moved out of bottom end discount and now also have premium lines too. So now for many lines you'll find discount, mid and premium versions - all still private label, all still styled to match equivalent brand or competing supermarket range. Lidl's premium meats are suspiciously close to Tesco premium range branding for instance, but vastly better. Still far fewer lines than Tesco or Sainsbury, but a heck of a lot more than five years or so ago when it was typically one of each thing. Quality wise they beat the other supermarkets by a long way, except Waitrose or Co Op, on most things. There are exceptions, Aldi cheese is awful.