Vanity plates, at least where I live in the US, are all of an extra $20 or so per year on top of the cost of a normal plate. This is a company telling you an al

Vanity plates, at least where I live in the US, are all of an extra $20 or so per year on top of the cost of a normal plate. This is a company telling you an alternative is inferior -- more like Verizon advertising that because their network is bigger it must be better than their competition.