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The lab-grown diamond people need a better angle, like this one: Our diamonds are lab-grown, by people who are well treated, make a respectable living, like yo
by kefka 10y ago
The lab-grown diamond people need a better angle, like this one:
Our diamonds are lab-grown, by people who are well treated, make a respectable living, like you and I. Our diamonds are cruelty-free, Blood-free, and sustainable.
- etjossem 10y agoExactly. It's the same situation as high fashion leaving fur behind. Even wealthy buyers decided fur was a dirty industry, and they readily moved to high-quality alternatives.
- asteadman 10y agoIn Canada, Spence Diamonds is already advertising (what I presume are the same diamonds) as "artisan" and "handmade".
- gk1 10y agoThey already market them that way. See Brilliant Earth's mission: "At Brilliant Earth we strive to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry."
- andyjdavis 10y agoThat says essentially the same thing as what kefka put forward but, unfortunately, in a much less compelling way.
- davedx 10y agoI love Brilliant Earth. I purchased my fiancee's engagement ring from them. Excellent website and service.
- TruthAndDare 10y agoNot too appealing, honestly.
- HillaryBriss 10y agoProgramming may be considered respectable in some circles, but it's not always blood-free.
- ridgeguy 10y agoThis is pretty much the story of Diamond Foundry [1], a Bay area synthetic diamond company funded at ~ $100M to date [2]. Their marketing emphasizes the attributes you list in your last sentence. [1] https://www.diamondfoundry.com/about/ https://www.diamondfoundry.com/about/ [2] http://www.businessinsider.com/diamond-foundry-raises-money-from-leonardo-dicaprio-and-other-billionaires-to-grow-diamonds-2015-11 http://www.businessinsider.com/diamond-foundry-raises-money-...