2 ms·

Really? They'll just pander to the rich. Luxury brands did not end up bankrupt because cheaper and just as good or even better alternatives came to the market

• Hondor 10y ago
  As long as there's a way to verify they're really natural. The article mentions synthetic diamonds getting certified and sold as natural ones. Once they become indistinguishable, how could anyone trust a luxury brand to really be what they say? Any shady trader in Africa could have contaminated the supply just as they already do with the Kimberly process. That's what's most exciting. Maybe natural diamonds will lose all their value because nobody will be able to know if they've even got one or not.