6 ms·

Does this not strike anyone else as pretty blatant native advertising?

• alecdbrooks 10y ago
  It fits with Chris Arnade's other reporting on addiction, but it does seem a bit too focused on McDonald's and a bit too uniformly positive (aside from noting that readers might "sneer"). The Guardian does do native advertising [0], and I find their labeling policy unclear. This case study [1] by their native advertising division, Guardian Labs, highlights videos that are very clearly labeled [2] but also an article [3] that doesn't seem to be. Their policy on commercial content [4] seems to suggest that everything is clearly labeled, but at least in this case they either didn't follow it or ignored the distinctions in the case study. [0]: http://www.adweek.com/news/press/guardians-unusual-take-native-ads-155715 http://www.adweek.com/news/press/guardians-unusual-take-nati... [1]: http://guardianlabs.theguardian.com/projects/silent-circle-the-power-of-privacy http://guardianlabs.theguardian.com/projects/silent-circle-t... [2]: http://www.theguardian.com/media-network/ng-interactive/2015/sep/29/the-power-of-privacy-video-series http://www.theguardian.com/media-network/ng-interactive/2015... [3]: https://www.theguardian.com/technology/2015/oct/18/guardian-readers-on-privacy-we-trust-government-over-corporations https://www.theguardian.com/technology/2015/oct/18/guardian-... [4]: https://www.theguardian.com/info/2016/jan/25/content-funding https://www.theguardian.com/info/2016/jan/25/content-funding