I remember about 8 years ago when Aldi first appeared in my hometown and my parents would occasionally shop there. I hated their self branded foods. Now my wife

I remember about 8 years ago when Aldi first appeared in my hometown and my parents would occasionally shop there. I hated their self branded foods. Now my wife and I shop there all the time and their own branded stuff is actually pretty good. Lots of people agree it's become much better. Occasionally produce is under-ripe and their selection is definitely smaller than other stores, but it's great for a lot of things.