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What is a "native" ad?
by intrasight 10y ago
What is a "native" ad?
- roymurdock 10y agohttp://paulgraham.com/submarine.html http://paulgraham.com/submarine.html
- shermozle 10y agoIt used to be called "advertorial" or "special advertising feature". It's an ad disguised as content. Done well, everyone wins: good content that pushes a message for the advertiser. It's not done well very often. Quartz has done it well a fair amount.
- intrasight 10y agoOk - I just wanted to verify the same. So what technology, besides AI beyond the means of our browser's JS engine, could filter out ads that are just inline HTML? I ask this because it seems likely that we'll soon be "back to the future" with "advertorials" and "sponsors" etc. and that it will be a way out of this dilemma for publishers.