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>(or whatever your name is) Why is changing names seen as a negative thing? My company also changed its name a month ago, and several customers leaving negativ

by underyx 10y ago

>(or whatever your name is) Why is changing names seen as a negative thing? My company also changed its name a month ago, and several customers leaving negative feedback said included this phrase or something similar, while to my recollection none of the positive feedback (which we have way more of) took mention of the name change.

deleted 10y ago
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mvid 10y ago
Because, what is the point? It is a chore to learn a new name, provides no value to the consumer, and has a feeling of ego/vanity.
_ZeD_ 10y ago
"A rose by any other name would smell as sweet" basically, it's a no-feature change, so an unnecessary one, so a "bad" one.
fps 10y ago
When a company renames itself, everyone that works with that company needs to make changes. Financial records, password and account management, , internal documentation, integrations, etc all have to change. Plus, eduction on the change takes time. People who occasionally interact with the company are going to be confused for months afterwards. It's very rare that something positive comes out of the name change for existing customers. The same thing is likely for product renames - platform version detection in software, browser/OS categorization in analytics tools, documentation, etc. It just makes work for everyone involved. And what's the point? MacOS X was a decent name, with good recognition and trust. If people were interested in understanding the back story to the name, they could, but the 'X' didn't scream '10' to people who weren't familiar with the history, so there wasn't a ton of confusion.
- alayne 10y ago
  This isn't a company changing names. Branding changes product names all the time. MacOS X was nonsensical. I'm glad they changed it.
davidivadavid 10y ago
It's not seen universally as a negative thing (by people who know about branding and marketing). It is, however, used as a negative thing by people who would vent regardless of the name change, and just want to emphasize they care so little about you that they can't even remember your name("or whatever you're called"). It's just some classic disgruntled customer stuff.

by underyx 10y ago

deleted 10y ago

[deleted]

mvid 10y ago

Because, what is the point? It is a chore to learn a new name, provides no value to the consumer, and has a feeling of ego/vanity.

_ZeD_ 10y ago

"A rose by any other name would smell as sweet" basically, it's a no-feature change, so an unnecessary one, so a "bad" one.

fps 10y ago

When a company renames itself, everyone that works with that company needs to make changes. Financial records, password and account management, , internal documentation, integrations, etc all have to change. Plus, eduction on the change takes time. People who occasionally interact with the company are going to be confused for months afterwards. It's very rare that something positive comes out of the name change for existing customers. The same thing is likely for product renames - platform version detection in software, browser/OS categorization in analytics tools, documentation, etc. It just makes work for everyone involved. And what's the point? MacOS X was a decent name, with good recognition and trust. If people were interested in understanding the back story to the name, they could, but the 'X' didn't scream '10' to people who weren't familiar with the history, so there wasn't a ton of confusion.

alayne 10y ago
This isn't a company changing names. Branding changes product names all the time. MacOS X was nonsensical. I'm glad they changed it.

davidivadavid 10y ago

It's not seen universally as a negative thing (by people who know about branding and marketing). It is, however, used as a negative thing by people who would vent regardless of the name change, and just want to emphasize they care so little about you that they can't even remember your name("or whatever you're called"). It's just some classic disgruntled customer stuff.