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I define good quality traffic by what they are doing on my website, not by who they are or what they are doing before they end up here.
by spiderfarmer 10y ago
I define good quality traffic by what they are doing on my website, not by who they are or what they are doing before they end up here.
- shostack 10y agoSounds like you are a direct response advertiser (as am I). For brand advertisers, ad engagement is a huge part of their measurement. Likewise, for direct response advertisers growing awareness through display and video, these ad engagement signals are critical for optimizing. On-site performance is just one measure, but when you start going down the whole view-through attribution rabbit hole, you'll want to look at engagement metrics like these to provide additional signals to steer you in the right direction.