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That is a totally fair point and one I didn't consider. The alternative for SMB's would be to have good SEO and recognition. But that is built over time, it's

That is a totally fair point and one I didn't consider. The alternative for SMB's would be to have good SEO and recognition. But that is built over time, it's difficult to get the initial burst of people needed initially otherwise. There's still YC's mantra, doing something people want and letting those people spread the word, but that's just one more way (and probably shouldn't be the only one).

spiderfarmer 10y ago
As a marketer, that was my mantra as well. Give us a year and we'll turn your website into the expert in it's field. Without that ambition your site is just one the 1.000.000 search results. After that year, you only have to maintain your reputation and make sure you keep up with changing technology. But most people are focused on the short term. You can pretty much switch on traffic with an advertising campaign. Wooha, but once the CPC start to increase and you'll have to stop, your business is dead as well.