CPM does that (cost per 1000 views as opposed to pay-per-click). The quality score is quality from Google's point of view. If I put in things that help me qua

CPM does that (cost per 1000 views as opposed to pay-per-click). The quality score is quality from Google's point of view. If I put in things that help me qualify my leads (and get fewer people clicking and discovering that they don't want it), my quality score goes down. (The best way to do that, by the way, is to put in a price. Then the people who are just doing research tend to not click it. But you get penalized for that.) They are throwing no intelligence at it. I have an entire site set up around study skills. My quality score for "study skills?" 1/10.