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I ran a small Internet Marketing agency for the last 15 years (15 people) and have been a publisher in my spare time, I sold it last year to focus on being a pu
by spiderfarmer 10y ago
I ran a small Internet Marketing agency for the last 15 years (15 people) and have been a publisher in my spare time, I sold it last year to focus on being a publisher.
This small agency easily spent 500k a year on Adwords alone. Not much maybe, but there are tens of thousands of agencies just like that one.
As a self-taught developer, I rebuilt my main website from the ground up and relaunched it last month. I have an A A A A A rating at webpagetest.org, but have the feeling that Adsense is ruining my hard work.
Right now I am not focussed on maximizing revenue, but when the time comes I hope I can do it in the most user-friendly way possible, without having to setup a sales department and doing everything myself.
- CPLX 10y agoWhen you were running the internet marketing agency and spending six figures on ads would your clients have been OK with the model you outlined above? Would you have steered their dollars there rather than to platforms that allow more rich media ads, more tracking/demographics, retargeting, and similar?
- unethical_ban 10y agoYou've poked and prodded the parent commenter, but he has provided more discussion than you have. What is your issue with his suggestion? What are your qualifications to have issue with his suggestion?
- spiderfarmer 10y agoThanks, but I didn't mind. Seemed like a valid question.
- CPLX 10y agoThey are genuine questions. It seems to me that it's pointless to discuss product development without considering the customers of that product, so I'm trying to elicit discussion of that specific topic.
- spiderfarmer 10y agoOh yes, absolutely. As a marketer my problem never was "I don't have enough data", but it always was "I don't have enough traffic". Just give me quality traffic and I'll hand you my money. I don't need all bells and whistles as it makes it far too hard (and expensive) to set up a campaign for a small SMB. As for the clients, they only want to know the results and maybe a list of sites where their ads were shown.