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Furthermore I don't believe that fraud is being stopped now. I have paid google for a lot of meaningless clicks on their search network (people come to a page
by dhimes 10y ago
Furthermore I don't believe that fraud is being stopped now. I have paid google for a lot of meaningless clicks on their search network (people come to a page for a second or two). Not just a few- but the bulk of the clicks are like that.
And don't get me started on mobile.
That's why I'm staying away from ppc and am advertising with CPM. My spidey-sense tells me it hasn't been as thoroughly gamed yet.
- spiderfarmer 10y agoIf you want to be truly disruptive, you could build an ad network that doesn't require you to pay for bounces. An improved version of Google's quality score (read: one that works) would also improve the quality of the network as a whole.
- dhimes 10y agoCPM does that (cost per 1000 views as opposed to pay-per-click). The quality score is quality from Google's point of view. If I put in things that help me qualify my leads (and get fewer people clicking and discovering that they don't want it), my quality score goes down. (The best way to do that, by the way, is to put in a price. Then the people who are just doing research tend to not click it. But you get penalized for that.) They are throwing no intelligence at it. I have an entire site set up around study skills. My quality score for "study skills?" 1/10.