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Also commented elsewhere: If I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels them
by spiderfarmer 10y ago
Also commented elsewhere: If I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels themselves, but they use a trusted third party (Stichting KijkOnderzoek) that has nothing to do with selling ads.
You could setup a non-profit for tracking views and maybe even clicks, that only uses this information for statistical analysis. Revenue can be shared based on these statistics. The fraud issue would also have to be tackled by this entity.
- tomtang0514 10y agoThere're 3rd party trackers for ad network such as double verify, comscore, moat. But the technology on this works horribly. For example, if an ad network want to track thru a vpaid, it wraps vpaid on top of ad content and that's it. ( Say the ad is hosted by the ad network itself.) But if you want third party tracking, you first wrap your ad with one layer, then you wrap third party tracking as second layer on top of that, which makes things worse.