And the ones who vet and "print" (locally serve) the ads. You know, the way print and broadcast media have been doing it pretty much since their inception. The

And the ones who vet and "print" (locally serve) the ads. You know, the way print and broadcast media have been doing it pretty much since their inception. The "targeting" only ever has to amount to content-linked (a photography site would be pretty safe serving camera and editing software ads) and general brand consciousness stuff (they're probably not going to buy a car this week either, but we want them thinking Chevy when the time comes).