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Quickly changing the ad is a problem yes, but you can still track the views / clicks from with in the creative with HTML5 ads.
by spiderfarmer 10y ago
Quickly changing the ad is a problem yes, but you can still track the views / clicks from with in the creative with HTML5 ads.
- mrweasel 10y agoAren't you then still forced to load JavaScript from a server that doesn't belong to you? I think that's sort of missing the point on what people want, which is "server everything from the publishers server".
- spiderfarmer 10y agoIf I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels themselves, but they use a trusted third party (Stichting KijkOnderzoek) that has nothing to do with selling ads. You could setup a non-profit for tracking views and maybe even clicks, that only uses this information for statistical analysis. Revenue can be shared based on these statistics. The fraud issue would also have to be tackled by this entity.