The internet is made for lead-gen... One of my favorite businesses on the planet buys adwords ads for specific car searches ("blue honda accord 1997") and offe

The internet is made for lead-gen... One of my favorite businesses on the planet buys adwords ads for specific car searches ("blue honda accord 1997") and offers the searcher three competitive quotes-- just fill out a form. They then sell these leads to three car deals who have the vehicle in question for $20/per lead. Last I heard they were bidding on 750,000 adwords and making millions per month.