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Why isn't there an ad network that lets you inject ads server side? That would solve a lot of problems.

by spiderfarmer 10y ago

archon810 10y ago
Because any sort of page caching makes it much harder to count impressions, among other reasons.
- spiderfarmer 10y ago
  With HTML5 ads there are several ways around that I think?
  - archon810 10y ago
    HTML is a client-side language for browsers to interpret. I'm not sure what you mean exactly - can you please clarify?
    - spiderfarmer 10y ago
      HTML5 ads are like small webpages. So you can still use javascript to load tracking pixels from within the creative. https://www.richmediagallery.com/detailPage?id=9017 https://www.richmediagallery.com/detailPage?id=9017
mrweasel 10y ago
Because they want to be able to switch ads very quickly, and they don't want to rely on you to supply the number of ad-displays. It's not a problem getting the correct data from your server logs, but it's not difficult to imagine someone fiddling with the number and indicating that they displayed far more ads than they really did.
- spiderfarmer 10y ago
  Quickly changing the ad is a problem yes, but you can still track the views / clicks from with in the creative with HTML5 ads.
  - mrweasel 10y ago
    Aren't you then still forced to load JavaScript from a server that doesn't belong to you? I think that's sort of missing the point on what people want, which is "server everything from the publishers server".
    - spiderfarmer 10y ago
      If I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels themselves, but they use a trusted third party (Stichting KijkOnderzoek) that has nothing to do with selling ads. You could setup a non-profit for tracking views and maybe even clicks, that only uses this information for statistical analysis. Revenue can be shared based on these statistics. The fraud issue would also have to be tackled by this entity.
geocar 10y ago
I'm working on one. Should be doing beta by the middle of next month if you're interested.

Why isn't there an ad network that lets you inject ads server side? That would solve a lot of problems.

archon810 10y ago

Because any sort of page caching makes it much harder to count impressions, among other reasons.

spiderfarmer 10y ago
With HTML5 ads there are several ways around that I think?
- archon810 10y ago
  HTML is a client-side language for browsers to interpret. I'm not sure what you mean exactly - can you please clarify?
  - spiderfarmer 10y ago
    HTML5 ads are like small webpages. So you can still use javascript to load tracking pixels from within the creative. https://www.richmediagallery.com/detailPage?id=9017 https://www.richmediagallery.com/detailPage?id=9017

mrweasel 10y ago

Because they want to be able to switch ads very quickly, and they don't want to rely on you to supply the number of ad-displays. It's not a problem getting the correct data from your server logs, but it's not difficult to imagine someone fiddling with the number and indicating that they displayed far more ads than they really did.

spiderfarmer 10y ago
Quickly changing the ad is a problem yes, but you can still track the views / clicks from with in the creative with HTML5 ads.
- mrweasel 10y ago
  Aren't you then still forced to load JavaScript from a server that doesn't belong to you? I think that's sort of missing the point on what people want, which is "server everything from the publishers server".
  - spiderfarmer 10y ago
    If I'm correct (and this might be different in other countries), in the Netherlands TV ratings aren't measured by the TV channels themselves, but they use a trusted third party (Stichting KijkOnderzoek) that has nothing to do with selling ads. You could setup a non-profit for tracking views and maybe even clicks, that only uses this information for statistical analysis. Revenue can be shared based on these statistics. The fraud issue would also have to be tackled by this entity.

geocar 10y ago

I'm working on one. Should be doing beta by the middle of next month if you're interested.