Even with color, it just won't be anywhere as good as the screens we're used to now. There are two things holding E-Ink back: 1) Battery life alone is not wort

Even with color, it just won't be anywhere as good as the screens we're used to now. There are two things holding E-Ink back: 1) Battery life alone is not worth the tradeoff for the consumer market. 2) The flexibility of the form factor could've taken E-Ink places that others couldn't go, but: a. The company makes it very difficult for startups to work with them on non-stock sizes/shapes. b. The manufacturing process hasn't improved enough to bring the promised cost within reach. All the R&D money in the display industry is being invested elsewhere, and people will get affordable, flexible, and high-contrast OLED screens sooner than E-Ink can check off two of those boxes.