Of course, that is how you get to the large user base. but I think it is wrong to assume that users care about security. If they did nobody would use SMS, email

Of course, that is how you get to the large user base. but I think it is wrong to assume that users care about security. If they did nobody would use SMS, email or Mc Donald's wifi but here we are. It is a very important feature, but it does not sell.