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> Not even a feature like telling software that you're on a metered connection and it shouldn't run backups! This is a keynote for the entire conference. They

> Not even a feature like telling software that you're on a metered connection and it shouldn't run backups! This is a keynote for the entire conference. They wouldn't mention something as trivial as this. Only major items get mentioned. The small features are mentioned throughout the week in the conference sessions.

izacus 10y ago
Did they mention anything useful for us power users buying their most expensive machines for work?
sirn 10y ago
Exactly. For developers, Platforms State of the Union is usually the one you want to watch. The WWDC Keynote is always more of a consumer facing side of things nowadays. Platforms State of the Union is always more of a low level behind-the-scene features. Here's the WWDC 2015 video in case anyone is interested: https://developer.apple.com/videos/play/wwdc2015/102/ https://developer.apple.com/videos/play/wwdc2015/102/
elif 10y ago
Yeah, nothing says major like 10 minutes on text effects and 5 minutes of an exec playing her ipod for a room of people.
- mozumder 10y ago
  In case you haven't noticed from Snapchat, these silly text effects is what millions of people actually care about. The more developer-facing items will be in the sessions, not the keynote.
- derefr 10y ago
  WWDC is a conference for developers, but Apple's developers are almost all B2C developers, so the keynote has a specific purpose related to that. The keynote is basically there to prove to Apple's B2C developers that the "Apple platform" will still be a viable market to sell to for the next year, such that it's worth investing time into to learn all their proprietary platform stuff at the very same conference. Apple proves their market-viability going forward, by demonstrating all the consumer-facing features that will attract consumers to their devices, where they can then spend money on the B2C developers' apps. This is also why they screen ads: they're showing the developers their strategy for attracting customers, to buoy up their faith in Apple's market strategy. Apple creating impressive ad copy for their platform directly affects your bottom line as an Apple B2C app dev—so you want to see that they've done it. --- Note that all this stands in stark contrast to Microsoft's strategy: they love their developers too, but those mainly consist of B2B developers. And you don't win over B2B devs by proving that your platform will attract home users. You win over B2B devs by showing all the Enterprise-y features which your platform will use to guarantee the Enterprise-y deployments the B2B devs sell to; and how it will easily integrate with everything customers already have, such that there won't be an "incompatible" ecosystem of boxen serving some purpose that grows on its own rather than being absorbed into a larger Active Directory domain. This is, for example, why Windows Server 2016 is all about virtualization: the latest incompatible-cluster tumor growing in the middle of what are otherwise Microsoft shop is private "virtual cloud" infrastructure using VMWare/Citrix/RedHat VM host appliances. If Windows can't integrate with those, acting as their peer or manager or SAN or whatever, then those machines will take over the datacenter and Windows will just become the thing being run in a VM on them.)

izacus 10y ago

Did they mention anything useful for us power users buying their most expensive machines for work?

sirn 10y ago

Exactly. For developers, Platforms State of the Union is usually the one you want to watch. The WWDC Keynote is always more of a consumer facing side of things nowadays. Platforms State of the Union is always more of a low level behind-the-scene features. Here's the WWDC 2015 video in case anyone is interested: https://developer.apple.com/videos/play/wwdc2015/102/ https://developer.apple.com/videos/play/wwdc2015/102/

elif 10y ago

Yeah, nothing says major like 10 minutes on text effects and 5 minutes of an exec playing her ipod for a room of people.

mozumder 10y ago
In case you haven't noticed from Snapchat, these silly text effects is what millions of people actually care about. The more developer-facing items will be in the sessions, not the keynote.
derefr 10y ago
WWDC is a conference for developers, but Apple's developers are almost all B2C developers, so the keynote has a specific purpose related to that. The keynote is basically there to prove to Apple's B2C developers that the "Apple platform" will still be a viable market to sell to for the next year, such that it's worth investing time into to learn all their proprietary platform stuff at the very same conference. Apple proves their market-viability going forward, by demonstrating all the consumer-facing features that will attract consumers to their devices, where they can then spend money on the B2C developers' apps. This is also why they screen ads: they're showing the developers their strategy for attracting customers, to buoy up their faith in Apple's market strategy. Apple creating impressive ad copy for their platform directly affects your bottom line as an Apple B2C app dev—so you want to see that they've done it. --- Note that all this stands in stark contrast to Microsoft's strategy: they love their developers too, but those mainly consist of B2B developers. And you don't win over B2B devs by proving that your platform will attract home users. You win over B2B devs by showing all the Enterprise-y features which your platform will use to guarantee the Enterprise-y deployments the B2B devs sell to; and how it will easily integrate with everything customers already have, such that there won't be an "incompatible" ecosystem of boxen serving some purpose that grows on its own rather than being absorbed into a larger Active Directory domain. This is, for example, why Windows Server 2016 is all about virtualization: the latest incompatible-cluster tumor growing in the middle of what are otherwise Microsoft shop is private "virtual cloud" infrastructure using VMWare/Citrix/RedHat VM host appliances. If Windows can't integrate with those, acting as their peer or manager or SAN or whatever, then those machines will take over the datacenter and Windows will just become the thing being run in a VM on them.)