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we are doing direct to consumer publishing via email (after failing to get our App to reach critical mass). Basically .0X% of people who downloaded our app open

we are doing direct to consumer publishing via email (after failing to get our App to reach critical mass). Basically .0X% of people who downloaded our app opened it every day... now, 40-60% of people who signed up for our email lists open them every day. plus... we don't need a 12 person tech team. I wrote about this here: http://calacanis.com/2016/02/14/knowing-when-and-how-to-pivot-or-why-didnt-news-apps-work/ http://calacanis.com/2016/02/14/knowing-when-and-how-to-pivo... tesla.inside.com is a good example of a 60%+ open rate email we do.

current_call 10y ago
I think you misunderstood my question. Is it good that Gawker failed because you're a competitor and the article was written to suggest your own journalism is held to a higher standard? The article is a way of pushing an agenda. (Isn't all communication?) I enjoyed your blog post. It's a great example of making decisions based on evidence. I just wished you hadn't had to spend so much time figuring that out. The two years of head to wall sound unpleasant.