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Actually something I picked up in my summer at McKinsey. For web content, we think of "above/below the fold". For executives/investors, the analogue is "abov
by DelaneyM 10y ago
Actually something I picked up in my summer at McKinsey.
For web content, we think of "above/below the fold".
For executives/investors, the analogue is "above/below the [first screen of my blackberry | iPhone alert]".
- dpritchett 10y agoI like this phrasing from Wikipedia: "The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritized and structured in a text (e.g., a news report). It is a common method for writing news stories (and has adaptability to other kinds of texts, e.g., blogs and editorial columns)."