This article has more to do with publishing platforms than UX but I wonder when we will see the first real businesses founded on the idea of producing high qual

This article has more to do with publishing platforms than UX but I wonder when we will see the first real businesses founded on the idea of producing high quality news content while completely abandoning publishing platforms and posting direct to Facebook/LinkedIn/other. It seems like all credible news agencies try to compete not just on having the best stories and coverage but they also on building a distribution platform. Presumably they do this because they think it's the best path to monetization but I don't see the exact angle there. The NYTimes seems to have done this well but most other self-built publishing platforms aren't that great. For example I find the WSJ to be pretty obnoxious and it's considered a major paper. I wonder why we haven't seen more agencies/companies that only handle content creation but don't self distribute. (On the flip side of that, more tech companies that only build a distribution platform but produce no content.)