> Nadella said re: how MS looks at acquisitions (http://www.theverge.com/2016/6/13/11920306/microsoft-ceo-sat... http://www.theverge.com/2016/6/13/11920306/micr

> Nadella said re: how MS looks at acquisitions (http://www.theverge.com/2016/6/13/11920306/microsoft-ceo-sat... http://www.theverge.com/2016/6/13/11920306/microsoft-ceo-sat...) "Is this asset riding secular usage and technology trends?" - anyone know what that means? He's referring to whether usage is going mainstream, shifting from early adopters to the general market[1]. He's looking at technology that's already big but has the potential to get even bigger. When usage is limited only to early adopters, it's not useful to Microsoft since it's such a large company. But when general folks are also beginning to adopt a piece of technology, it's a sign that things are going right. [1] https://en.wikipedia.org/wiki/Diffusion_of_innovations https://en.wikipedia.org/wiki/Diffusion_of_innovations