Young people in China has a special bond with the Warcraft franchise, which is absent almost everywhere else in the world. Consoles were banned in China for tw

Young people in China has a special bond with the Warcraft franchise, which is absent almost everywhere else in the world. Consoles were banned in China for two decades--basically a whole generation had limited access to games except on PC. In addition to this, there was the censorship that excluded many other foreign games, further condensing audience population on games like Warcraft. For Chinese young people born in the 80s and 90s, Warcraft is something like Star Wars, it's one of the things that gets to represent their childhood memory and teenage years. The Red Alert series, also hugely popular for the same generation of people, despite being banned, would probably have enjoyed similar success in China.