It is kind of a cliche by now but so are the questions we have been asking Apple and demands we have been making to the company over the years. I am no sales a

It is kind of a cliche by now but so are the questions we have been asking Apple and demands we have been making to the company over the years. I am no sales and marketing expert but at some basic level, it comes to me that Apple probably doesn't innovate (in a way - relatively; esp. when compared with innovations in Android phone market and in ridiculously low cost phones at that) because it doesn't have to. Apple knows that it has a userbase that would keep buying its phones (in some cases as long as close to 7 years) even though it was so lacking in innovation and still kept charging the awe-tax. No, I am sure you are not the only bored iPhone user. I have a friend who has owned every iPhone (one from each release - he had a 6s but still bought SE and then sold it) since the first iPhone and never stopped whining about it but still says, when I ask why he keeps buying, "because it's an iPhone and it has a 'feel'".