It maybe true that some of these comments sound hypocritical but I feel that you are comparing apples and oranges with your comparison. Joel Spolsky spent a lo

It maybe true that some of these comments sound hypocritical but I feel that you are comparing apples and oranges with your comparison. Joel Spolsky spent a lot of time/energy on his Joel on Software blog and from his user base there "spun off" a business. Joel might have never spent on marketing for Fog Creek but he sure spent a lot of time on his blog that functioned as marketing for his business. His blog was not his business, he didn't wrap a subscription model to it. The same is true with Paul Graham, he built a following with his essays which "spun off" a book and a following to his other ventures.