2 ms·

I'm not Tim, but my counter argument to that is that in both cases Tim took advantage of inefficiencies in the concept of "cold calling". First it was to cold c

I'm not Tim, but my counter argument to that is that in both cases Tim took advantage of inefficiencies in the concept of "cold calling". First it was to cold call when secretaries weren't around, now it's to avoid them altogether, because they have such a low success rate.

Taylor_OD 10y ago
That's the most basic tacit of any successful sales person. Anyone who works in sales knows if you call before 8am, during lunch, or after 5:30PM you are more likely to get directly to the person you are looking for. I'm a big fan of Tim's but his innovation certainly hasn't been in cold calling.