I have Sublime and I paid for a license. It's my second editor of choice and I like how it integrates with the OS better than terminal Vim (my number 1 editor o

I have Sublime and I paid for a license. It's my second editor of choice and I like how it integrates with the OS better than terminal Vim (my number 1 editor of choice) on OS X (drag and drop files onto the Dock icon for example for a quick edit). My only nitpick about Sublime is that I don't like how it looks (Chrome like) instead of the native OS X GUI widgets. I'm curious though, since TextMate 2 is open source and is regularly updated why is it not as popular for OS X users? What's the turn off that makes Sublime that much better?