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Main problem is that Hollywood's media strategy is simply not reaching millenials anymore. Media consumption is split 60:40 on internet<>linear TV in the relev
by endymi0n 10y ago
Main problem is that Hollywood's media strategy is simply not reaching millenials anymore.
Media consumption is split 60:40 on internet<>linear TV in the relevant target group, but media buying is split 40:60, quickly falling apart further.
And where it's digital, it's still mostly old school CPM and "premium" brand traffic that's extremely inefficient and reaching just a fraction of the users. Trailers of relevant films often simply aren't reaching potential moviegoers anymore.
Disclaimer: Currently building a company fixing this for Hollywood.
- sandworm101 10y ago>> Trailers of relevant films often simply aren't reaching potential moviegoers anymore. Have you been to a movie theater recently? Trailers are everywhere. They make up the first 20 minutes of the movie. They are playing on screen outside. I think we movie goers are suffering from trailer fatigue.