So let's say I am totally convinced, not by the programmability, but by the combination of unicode support and microtypography. For LaTeX, everyone knows that

So let's say I am totally convinced, not by the programmability, but by the combination of unicode support and microtypography. For LaTeX, everyone knows that to get professional output you just read through the two (!) manuals for the memoir class and then you know pretty much everything you need. Where do I start to make professional looking output with ConTeXt?