We all have a choice not to use them we, as in the more 'tech'-savvy ones, sure do. But if you don't even know about alternatives or don't realize what happens

We all have a choice not to use them we, as in the more 'tech'-savvy ones, sure do. But if you don't even know about alternatives or don't realize what happens with your information, and I'm sure there's a ton of people like that, then you don't really have a choice. That's even one step further then your family and frinds who say they can't be bothered: at least now they know something's rotten because you told them and maybe there's even a couple of them who'll take some action. I have no idea how this can best improved in practice though. A start could be that schools teach this: incorporating information about privacy, other search engines and whatnot in lessons given to the youngest ones already seems like a good first step.