Except, in this case, trying out approaches and alternatives means treating humans as the subjects of the experiment. Some may get degraded experience, others m

Except, in this case, trying out approaches and alternatives means treating humans as the subjects of the experiment. Some may get degraded experience, others may complain unnecessarily. Furthermore, the problem in this particular instance there is a lack of agreement on the objective metrics by which to measure and optimize. ($Cost, %Insured, Access, Availability of Advanced Treatments, Eligibility for Procedures, Choice of Providers, etc.)