> You will not find innovation. You will find reliability. You will find simplification. You will find repeatability. As a consumer, I consider all of those qu

> You will not find innovation. You will find reliability. You will find simplification. You will find repeatability. As a consumer, I consider all of those qualities to be valuable forms of innovation. Techno-innovation for novelty's sake does not provide real value but it makes for great marketing. I'll keep my boring Toyota because it is superior to others in many innovative ways.