Because of the ongoing share of OSX among Devs/Devops and the fact that it is multiplatform. When I switched from Windows to a Mac a few years ago, I found the

Because of the ongoing share of OSX among Devs/Devops and the fact that it is multiplatform. When I switched from Windows to a Mac a few years ago, I found the text editors somewhat lacking until I discovered ST. I still needed and need to RDP to Windows so the fact that was multiplatform sold me. So in my opinion, it found a niche but growing market in OS X that had network effects in other platforms. Regarding the business side as lost opportunity to get more revenue, it's important to know that success is a state of mind. I'm quite confident that the current state of things regarding ST business fall within the comfort zone of its creator and that he has amassed more money than he can spend.