Sublime Text got it's initial traction because it was essentially TextMate's cross platform little brother. When your friend couldn't use TextMate on his Windo

Sublime Text got it's initial traction because it was essentially TextMate's cross platform little brother. When your friend couldn't use TextMate on his Windows machine, you told him to go get Sublime. It might have even been linked to from the mate TextMate site under the question, "what about Windows Support"