start to mine the content being shared through The Platform, present it in interesting ways, and sell ads on those pages. Sounds like a great idea to me. Just

start to mine the content being shared through The Platform, present it in interesting ways, and sell ads on those pages. Sounds like a great idea to me. Just wonder who's gonna get that right first. The search engine company, or the company struggling to keep the failwhale away from a trivial messaging app...