While it's not open source it is functional without a license, so the payment isn't really a barrier to usage, much like most people are using WinRar without ev

While it's not open source it is functional without a license, so the payment isn't really a barrier to usage, much like most people are using WinRar without ever paying for it. Functionality and ascetics are just better than any of the other text editors that I've used in the past, plus I'm happy with it so don't really go looking at alternatives these days. When I first went to OSX a few years back TextMate seemed to be the dominant editor, Sublime for me just naturally replaced that with improved visuals and features. When your watching tutorial videos and the person is doing magic in a text editor, you start to question why am I still using my current one that doesn't have them features. Marketing was just word of mouth, and how much support do you really need for a text editor? If it breaks it's not like you can't find another one to use...