3 ms·

I think I missed a meeting where "The New Sincerity" was defined, would you expand on this or provide a link or simply examples.

eli_gottlieb 10y ago
I always thought it meant the turn towards art, literature, film, etc. whose themes are actually in earnest, after decades of every bloody thing being ironic. TL;DR: "We got tired of being sarcastic all the time, so this time we decided to say something we actually mean."
- GunboatDiplomat 10y ago
  Did we actually do that? I'm still being sarcastic all the time. I really don't know of any other way to be.
tomc1985 10y ago
A lot of people have been using this sort of upbeat, 'I'm your friend'-style marketing, with lots of cute flourishes and 'built with love' BS. I've seen it called it 'The New Sincerity' in the sense that it is supposed to be about craftsmen displaying sincere (in the sense that they believe in its 'awesomeness') enthusiasm for their work; unfortunately in the process it has been co-opted by spin doctors and marketing people, filtered down to its emotional essence (cute, happy, lies about friendship, lots of awesomeness), and then used repeatedly until the next fad comes. One of the largest examples I can think of is the hipster-y, craft aesthetic (crossed arrows are particularly overused cliche). Come to think of it I think the SF hipster clique were some of its original proponents. http://www.maximumfun.org/blog/2006/02/manifesto-for-new-sincerity.html http://www.maximumfun.org/blog/2006/02/manifesto-for-new-sin... ... notice the writer's enthusiasm
- jasonm23 10y ago
  Thank you, that's so awesome. (sorry, could not resist.) I've noticed this, and have found it relatively innocuous. The largest corporate instances I can think of are Snapple or Ben and Jerry's, would you agree? Or am I thinking of a different phenomenon?

3 ms·

I think I missed a meeting where "The New Sincerity" was defined, would you expand on this or provide a link or simply examples.

by jasonm23 10y ago

eli_gottlieb 10y ago
I always thought it meant the turn towards art, literature, film, etc. whose themes are actually in earnest, after decades of every bloody thing being ironic. TL;DR: "We got tired of being sarcastic all the time, so this time we decided to say something we actually mean."
- GunboatDiplomat 10y ago
  Did we actually do that? I'm still being sarcastic all the time. I really don't know of any other way to be.
tomc1985 10y ago
A lot of people have been using this sort of upbeat, 'I'm your friend'-style marketing, with lots of cute flourishes and 'built with love' BS. I've seen it called it 'The New Sincerity' in the sense that it is supposed to be about craftsmen displaying sincere (in the sense that they believe in its 'awesomeness') enthusiasm for their work; unfortunately in the process it has been co-opted by spin doctors and marketing people, filtered down to its emotional essence (cute, happy, lies about friendship, lots of awesomeness), and then used repeatedly until the next fad comes. One of the largest examples I can think of is the hipster-y, craft aesthetic (crossed arrows are particularly overused cliche). Come to think of it I think the SF hipster clique were some of its original proponents. http://www.maximumfun.org/blog/2006/02/manifesto-for-new-sincerity.html http://www.maximumfun.org/blog/2006/02/manifesto-for-new-sin... ... notice the writer's enthusiasm
- jasonm23 10y ago
  Thank you, that's so awesome. (sorry, could not resist.) I've noticed this, and have found it relatively innocuous. The largest corporate instances I can think of are Snapple or Ben and Jerry's, would you agree? Or am I thinking of a different phenomenon?